no. 20 – The Lululemon Episode

Are fitness fashion brands like Lululemon really committed to fitness for all women or just women of a certain size. Based on one woman's story, the answer may surprise you.

Search the hashtag #lululemon on Instagram and you’ll find nearly 2 million posts of women all over the world showing off the beloved brand in their personal pursuit of fitness. But what do you not see? Any women wearing the brand who are larger than a size 12. 

Experts estimate the number of overweight women in America as being 40% of the population. Yet brands like Lululemon – a brand that describes itself as “born from a love of daily sweat” – seemingly don’t want women of a certain size to actually sweat in their clothing. 

Today’s episode tells the story of Amy Edwards – a forty-something Westpoint grad and working mom – who decided to start a fitness journey only to find that fitness brands and retailers simply didn’t offer clothing in her size. After disheartening store visits and formal complaints to corporate offices, Amy finally began to notice a small change in the retail landscape, but she says there’s more that needs to be done. In the show, we discuss:

    • What prompted Amy to start her fitness journey
    • When she first realized that fitness fashion didn’t offer many, if any, options at her size
    • What it was like to visit Lululemon in hopes of being able to buy this much loved fitness brand
  • What Amy did to encourage her local retailers to larger carry sizes
  • What she recommends other women do in their area

To close out the show, I answer a recurring question that’s come up after The Poop Episode — how many Metamucil fiber cookies/wafers do I eat each day and when I’m traveling. And next, I break down the basics of “How to Start Watching Star Wars Now With Your Kids?” (Spoiler: the reading order I recommend in the show based on “expert” opinion is 4, 5, 2, 3, 6, 7, 8.)

Last, I ask listeners of the show to be sure to send me show topic ideas for the future either by Tweeting Me @ReganJonesRD, leaving me a voicemail, joining the This Unmillennial Life Facebook Group OR submitting a show idea here

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Until next time,


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This week’s episode is sponsored by — the web’s first and only dietitian-curated recipe discovery site.

Musical support provided by Ben Williams at Kudzu Studio. Website support provided by Katy Widrick at Additional support provided by Robin Plotkin of


  1. Stacy on May 1, 2018 at 5:05 pm

    (I’m a new and excited listener and am catching on all the episodes) As someone who has been in Amy’s place I love Skirt Sports (mostly they are online which is not the same as trying on in the store which is in Boulder, CO but they are size inclusive and are working on being even more so). Thanks for the hints about Athleta I get their catalog and wonder about even bothering.

    • thisunmillenniallife on May 1, 2018 at 5:42 pm

      Thanks for the tip Stacy! I hadn’t heard of Skirt Sports, but love that they are size inclusive. I hope to include this in a future episode as an update 🙂

      Glad you’re enjoying the show!