Search the hashtag #lululemon on Instagram and you’ll find nearly 2 million posts of women all over the world showing off the beloved brand in their personal pursuit of fitness. But what do you not see? Any women wearing the brand who are larger than a size 12.
Experts estimate the number of overweight women in America as being 40% of the population. Yet brands like Lululemon – a brand that describes itself as “born from a love of daily sweat” – seemingly don’t want women of a certain size to actually sweat in their clothing.
Today’s episode tells the story of Amy Edwards – a forty-something Westpoint grad and working mom – who decided to start a fitness journey only to find that fitness brands and retailers simply didn’t offer clothing in her size. After disheartening store visits and formal complaints to corporate offices, Amy finally began to notice a small change in the retail landscape, but she says there’s more that needs to be done. In the show, we discuss:
- What prompted Amy to start her fitness journey
- When she first realized that fitness fashion didn’t offer many, if any, options at her size
- What it was like to visit Lululemon in hopes of being able to buy this much loved fitness brand
- What Amy did to encourage her local retailers to larger carry sizes
- What she recommends other women do in their area
To close out the show, I answer a recurring question that’s come up after The Poop Episode — how many Metamucil fiber cookies/wafers do I eat each day and when I’m traveling. And next, I break down the basics of “How to Start Watching Star Wars Now With Your Kids?” (Spoiler: the reading order I recommend in the show based on “expert” opinion is 4, 5, 2, 3, 6, 7, 8.)
Last, I ask listeners of the show to be sure to send me show topic ideas for the future either by Tweeting Me @ReganJonesRD, leaving me a voicemail, joining the This Unmillennial Life Facebook Group OR submitting a show idea here!
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Until next time,
This week’s episode is sponsored by HealthyAperture.com — the web’s first and only dietitian-curated recipe discovery site.